In a major move to capture a larger share of the booming US betting market, GVC and BetMGM have announced the second tranche of investment into their JV Roar Digital. The amount of $250 million comes in on top of a previous $200 million investment.
This reflects continued optimism from betting operators in the US market. Competition is ramping up. Several players are knocking heads to achieve market dominance.
This bold step from BetMGM and GVC is laying the marker down.
With more and more states formally legalising betting the US is now front and centre globally in the minds of betting C-Level contingent.
Kenny Alexander GVC Chief Executive, lays out his strategy when he states ““We are absolutely committed to ensuring that the company has the funding and technical resources needed to achieve long-term market leadership, whilst delivering significant value for shareholders,”
Increased War Chest to Achieve a Dominant Market Share
What this means is that Roar Digital will have the ammunition to sustain an aggressive player acquisition strategy in the early stages of a new regulated market. They have the experience from GVG stemming from successful European and UK operations while also benefitting from localised US knowledge from BetMGM.
This investment definitely raises the states.